Throughout his early years within the NFL, quarterback Patrick Mahomes famously had a hole between his enamel. On Thursday, Align Know-how introduced that Mahomes has joined the main world medical gadget firm as its model ambassador, representing the Invisalign Smile Squad.
“After a few years of hypothesis, I figured it was lastly time to set the file straight, and lots of of you have been proper…I’m a proud consumer of Invisalign,” mentioned Mahomes. “As an athlete, I’m all the time targeted on optimizing my efficiency and well being, so when it got here time for me to decide on tips on how to enhance my smile, it was clear that Invisalign aligners have been the correct selection for me over conventional braces. I’m excited to formally be a part of Crew Invisalign.”
Mahomes mentioned Invisalign helped him really feel “extra assured” with out the product being too apparent or impacting his day by day life.
Launched in 2017, the Invisalign Smile Squad is one element of Align’s efforts to extend consciousness and educate mother and father, teenagers and adults about the advantages of Invisalign therapy.
What does the squad do?
By means of the Invisalign Smile Squad, Align collaborates with trusted regional and world influencers, together with athletes, to share their private Invisalign therapy journeys throughout their very own social media channels on platforms resembling TikTok, Instagram, YouTube, Snapchat and others.
“The Invisalign Smile Squad was created to assist customers higher perceive the entire Invisalign therapy expertise in a really actual and relatable approach,” mentioned Kamal Bhandal, Align Know-how vice-president, world model and Americas advertising. “We’re thrilled to welcome Patrick Mahomes to the squad to share his distinctive journey together with his followers. We’ve discovered that the genuine, private tales shared by the Invisalign Smile Squad go an extended technique to addressing questions on beginning Invisalign therapy.”
Invisalign and athletes go a great distance. In 2021, Align Know-how partnered with U.S. Ski & Snowboard, making the Invisalign model the official smile of the Olympic nationwide governing physique of ski and snowboard sports activities in the US.