RCM In Transition: Key Traits to Watch in 2025

By Ryan Chapin, govt director of strategic options, and Vijaya Krishna Veeravalli, senior vp of cloud engineering, AGS Well being.

As we head into 2025, a number of key traits are anticipated to considerably form the way forward for healthcare income cycle administration (RCM). From managing surging denial charges and evolving workforce dynamics to mitigating rising cybersecurity dangers and integrating cutting-edge applied sciences, healthcare organizations are coming into the brand new yr whereas navigating a posh—typically contentious—setting to boost affected person care and operational effectivity.

Navigating an Hostile RCM Setting

Denials, evolving payer relationships, and larger administrative burdens have come collectively to create what could finest be described as an antagonistic RCM setting for healthcare organizations.

Climbing denial charges, prior authorization necessities, and the prices related to managing each are among the many most vital challenges confronting healthcare organizations going into 2025. Based on an American Medical Affiliation (AMA) survey, physicians reported spending almost two enterprise days per week finishing a median of 43 prior authorizations—lots of which finish in denial.

By way of denials, the surge is pushed largely by the expansion in business and authorities third-party audits, together with a rise within the quantity of prepayment audits. Based on MDaudit, exterior audit quantity greater than doubled between 2023 and 2024 and whole at-risk {dollars} elevated fivefold. The consequence was a pointy uptick in remaining denial {dollars} throughout skilled (34%), hospital outpatient (84%), and hospital inpatient (148%) settings.

Healthcare suppliers collaborating in more and more common Medicare Benefit (MA) plans have been particularly hard-hit. MDaudit reviews that MA-related denials elevated by 59% on common throughout skilled and hospital settings in 2024, and the full denials quantity for MA plans rose by 51%—a pattern that has a rising variety of suppliers reconsidering or dropping participation based mostly on excessive denial charges and poor funds.

The impression of those traits goes deeper than monetary. They add to already excessive administrative calls for that in flip enhance the pressure on an overburdened—and more and more pricey—workforce that RCM leaders wrestle to shore up in a tricky recruitment and retention setting. To keep away from workers burnout, healthcare leaders are persevering with to adapt strategically, together with exploring onshore, nearshore, and offshore outsourcing fashions.

Embracing AI and Automation

AI and automation proceed to be a transformative drive in healthcare, notably by way of RCM and administrative features the place they’ll alleviate the pressure on medical and administrative workforces and mitigate denial dangers.

This consists of broader adoption of AI and automation instruments to help medical workers with important administrative duties like medical documentation integrity, utilization administration, prior authorizations, and medical denial appeals. One other tactic is increasing deployment and refinement of ambient know-how on the level of care. Doing so helps streamline operations, scale back prices, and enhance each the affected person expertise and income outcomes in 2025 and past.

Broader utilization of predictive analytics will assist healthcare organizations keep forward of accelerating payer denial traits by working to stop denials earlier than they occur and by prioritizing denials with the very best return on funding. Advances in AI may also drive elevated adoption of instruments like AI dialers that may handle calls with payers and collect complicated info from payer representatives, streamlining duties like denial overturns and authorization checks.

Lastly, on the automation entrance, healthcare organizations might be deploying AI brokers to deal with labor-intensive duties associated to medical and non-clinical appeals, corresponding to drafting attraction packets that people evaluation earlier than submission.

A facet good thing about this development in AI and automation might be elevated affected person satisfaction. At a time when affected person expectations are evolving quickly, integrating know-how like AI and machine studying will improve the affected person expertise. Anticipate to see larger investments in self-pay know-how and automation to teach sufferers on their monetary obligations and supply easy, accessible cost choices and plans. It’s an strategy that not solely boosts affected person satisfaction but in addition improves income assortment.

Additionally count on to see larger centralization of affected person entry features, permitting entrance desk workers to concentrate on affected person interactions as an alternative of prior authorizations and insurance coverage verification.

Thwarting Cybersecurity Threats

Simply as AI and automation instruments have gotten extra highly effective, so too are cybersecurity threats in opposition to healthcare organizations. In 2025, the healthcare sector’s cybersecurity panorama might be formed by evolving ransomware ways, elevated regulatory pressures, and the mixing of superior AI-driven defenses.

To fight these rising threats, which might doubtlessly disrupt operations and jeopardize care, healthcare suppliers might want to undertake proactive measures to stop service delays and defend affected person security. Monetary impacts are prone to escalate, with healthcare organizations incurring direct ransom calls for and rising prices associated to compliance, cybersecurity enhancements, and reputational restoration.

AI will play a bigger position in cybersecurity, with new AI-powered instruments offering enhanced detection and automatic response capabilities. Nonetheless, as AI itself turns into a goal for cybercriminals, healthcare IT leaders should implement rigorous oversight to handle these instruments responsibly. To remain resilient, organizations ought to prioritize superior methods like community segmentation, vulnerability disclosure insurance policies, and common third-party assessments.

Moreover, proactive approaches, corresponding to lowering dependence on legacy methods, making use of multi-factor authentication, and sustaining a strict safety patch schedule, might be vital to sustaining sturdy defenses in opposition to each established and rising threats.

Whereas organizations undertake evolving instruments and applied sciences to deal with cyberattacks, it’s equally necessary for each group member to share the duty for vigilance. They’ll stop cyberattacks by adhering to safety insurance policies, staying knowledgeable, reporting suspicious actions, working towards secure on-line habits, holding units up to date, collaborating in drills, and collaborating to strengthen safety.

Reshaping the Healthcare Panorama

The transformative traits—constructive and destructive—shaping the way forward for healthcare require business leaders to adapt and innovate all through 2025 and past. From workforce and income challenges to cybersecurity, healthcare finance and know-how leaders have to be open to not solely the potential of superior AI and automation, but in addition the elevated cyberthreats that include broader use of those instruments.

Adopting modern workforce and know-how fashions to mitigate dangers, ease administrative and staffing burdens, and decrease related prices whereas streamlining RCM processes will assist guarantee proactive healthcare organizations can efficiently navigate these traits and emerge not solely unscathed, however profitable.