Water Security Marketing campaign Will Make You Put Your Cellphone Down

Summer season will quickly be upon us, and with hotter climate and youngsters ending up faculty, many people are heading to the pool or seaside. With that in thoughts, and Might being Nationwide Water Security Month, the YMCA of the USA has launched a new marketing campaign round water security—and it’s focused at mother and father. 

The message is easy: “Telephones Down, Eyes Up.” It serves as such a significant reminder (and never simply round water security both).

What ‘Telephones Down, Eyes Up’ Is All About

Drowning is the main reason behind loss of life for youngsters between the ages of 1 and 4, in line with the Facilities for Illness Management and Prevention (CDC). And the Nationwide Drowning Prevention Alliance (NDPA) notes 50% of kids drown inside 25 yards of a father or mother or different grownup, with distraction being a key issue.

One of many important causes we take our eyes off kiddos in and across the water? Our telephones. “If that distraction occurs across the water, it may have critical, even deadly penalties,” says Lindsay Mondick, the director of aquatics technique and high quality practices for YMCA.

The “Telephones Down, Eyes Up” marketing campaign, which additionally features a pledge, urges mother and father and caregivers to place units down and away whereas supervising youngsters in and across the water. 

Moreover, the marketing campaign endorses designating an grownup as a “water watcher,” with eyes on youngsters in and round water, fully distraction-free. Meaning no alcohol, no chatting, and no telephones.

Dad and mom might imagine they will rapidly reply to a textual content, create a procuring record, or have a look at a social submit whereas supervising youngsters in water. However Mondick emphasizes that they should not. “Drowning is silent and might occur in as little as 30 seconds,” she says. “Drowning isn’t like it’s within the motion pictures.”

Meaning it is unlikely you’ll hear somebody struggling within the water, Mondick says.

“It’s essential to actively watch the water,” she provides. “When our cellphone is in entrance of us, we’re not seeing what’s happening round us.”

That is additionally true of many actions that require parental supervision. “This message is a superb reminder for all features of life, not simply round water,” Mondick affirms. “It is all about main by instance and fostering a extra current and engaged setting.”

Different Vital Water Security Reminders

Past placing down your cellphone and actively supervising youngsters, Mondick says different protecting measures round water to not neglect embody:

• Correct obstacles. “Boundaries like fences and alarms are obligatory to assist stop drowning, particularly in younger kids, and could also be required by regulation in some states,” Mondick says.
• Water competency. Mondick recommends swim classes for teenagers as younger as 6 months of age, in addition to water security programs, which educate little ones what to do in the event that they unexpectedly discover themselves in water.
• Sporting life jackets. “The YMCA of the USA recommends non-swimmers put on U.S. Coast Guard-approved life jackets which are designed to maintain an individual’s head above water in the event that they go unconscious,” says Mondick. Swimmies or arm floaties give mother and father a false sense of safety, and should not sufficient to forestall drowning, she additional cautions, calling these “toys” and never a security system.
• Emergency preparation and planning. Mondick urges all mother and father and caregivers to take First Support and CPR programs so they’re ready for an emergency.

“Train kids to ask permission earlier than coming into or nearing the water,” Mondick additional advises mother and father. “This helps stop them from going into the water on their very own. Caregivers can reinforce this at house, each time kids get within the bathtub.”

One other essential reminder about water security is that even kids who know tips on how to swim can drown. “Not letting your guard down round older youngsters is a significant piece of water security that usually will get neglected,” Mondick shares. Accidents can nonetheless occur—particularly in giant teams as a result of others assume another person is watching. 

Contemplate too that teenagers typically take dangers and ignore security guidelines as a result of peer stress, so maintaining a tally of them within the water remains to be essential. 

Finally, Mondick desires households to have enjoyable this summer time, however with security prime of thoughts—and with their telephones down, eyes up.